Marketing and Advertising
With having a share of only 0.5% in the global advertising market, this business is still at the beginning of its way in Iran. Marketing also has not found its valuable position among industrialists in the country. The small number and limited activities of advertising and marketing agencies, as well as lack of innovation, illustrate the situation fully.
Comparing the top 10 expenses on advertising by companies and institutions between Iran and the world can also show the small size of the business in Iran.
Due to the high and increasing penetration rate of the internet (82%) and cell phone (78%) in Iran, advertising and marketing through the web and social media are growing fast. It is a great opportunity not only for advertising and marketing agencies but for companies especially those who have internet shops.
DIGIKALA is one of those internet companies who thoroughly utilized of this opportunity and has become the third most visited website in Iran with a net value of $ 818 m. Social media has also shown to be very influential among Iranians since more than 30 million Iranians are members of these networks mostly through their smartphones.
Although there might be materials and equipment that need to be imported from overseas like PVC for billboards, promotional gifts, stands, lamps, etc. but the market more has a deficiency in education, modern technologies, and innovative methods. Then may be establishing training institutes be a good idea.
If you need more information in this industry we can provide you with a report including the following sections:
- Country Overview
- Market Highlights
- Market Influencers (including market drivers and trends)
- Supply Chain (company profile and product portfolio of key players)
- SWOT Analysis (strengthens, weaknesses, opportunities, and threats)
- Future Projection
This report gives you a general overview of the industry and the list of top producers and distributors in the market. It provides a deep understanding the significant market shortages and the best opportunities in this industry. Besides, the report will inform you about the key influencers in the market, current trends, and future outlook.
Purchase Industry’s Key Players Directory
If you only need the contact details of Iranian companies active in your industry, you can purchase our industry-specific directory. The directory includes:
- List of 20-300 Companies, based on the industry
- Company Name
- Company Address
- Contact Person
- Website, if any
This list enables you to directly get in touch with potential Iranian buyers/partners and kick-start your negotiations in Iran. Before we send the directory to you, we contact these companies and check the contact information of every single company on the directory and make sure we provide fresh and accurate data to you.
Customized Reports: However, if you need more specific insights about your market or looking for information about particular products, you may ask us to prepare a tailored research just for your product. If that is the case, just click here.