Art & Handicrafts
Despite being the third country in the world for producing handicrafts, export revenues of the country are minimal compared to other nations with far fewer potentials in this field. The fundamental reasons are obviously the weaknesses in marketing and packaging.
The very first outcome of this incapability is that the major export destinations for the valuable Iranian handicrafts are poor neighbor economies who pay for these items far less than their real price.
And the second depressing result is yearly importing of fake and cheap crafts to the market through legally or illegally channels, regardless the fact that Iran is the host of about 360 out of 460 globally recognized fields in handicraft industry.
The income of exporting carpets, rugs, and textile floor covering items are the major part of export revenues in handicraft industry in Iran mainly because Iranian carpets are renewable all around the world for their beauty and quality. Iran will earn the same for other crafts if they get the same reputation as the Iranian carpet with the help of modern marketing methods.
So now, modern marketing methods together with attractive and high-quality packaging are the two most significant leakages of the industry in which the market calls for new ideas, investors, and suppliers.
If you need more information in this industry we can provide you with a report including the following sections:
- Country Overview
- Market Highlights
- Market Influencers (including market drivers and trends)
- Supply Chain (company profile and product portfolio of key players)
- SWOT Analysis (comprehending strengthens, weaknesses, opportunities, and threats)
- Future Projection
This report gives you a general overview of the industry and the list of top producers and distributors in the market. It provides a deep understanding the significant market shortages and the best opportunities in this industry. Besides, the report will inform you about the key influencers in the market, current trends, and future outlook.
However, if you need more specific insights about your market or looking for information about particular products, you may ask us to prepare a tailored research just for your product. If that is the case, just click here.